Think of Piccadilly Circus as the beating neon heart of London. It’s lively, a little chaotic and the perfect place to start exploring the West End. From incredible theatres to historic squares, world-class shopping and unmissable arts and culture, this area really does have it all.
Whether you’re a visiting London for the first time or a regular who wants to see the city through fresh eyes, there’s plenty to keep you entertained within just a short stroll of those famous billboards. With Soho, Chinatown, Leicester Square and London’s west end theatre district just a short walk away, Piccadilly Circus is a must-visit on your sightseeing tour. And here are a few reasons why.

Piccadilly Circus isn’t a circus in the “big top” sense. Although you may see a few clowns around there. Actually, it’s a busy road junction and public space that’s been buzzing with life since 1819.
The word circus here means “circle”, and it comes from the Latin. Like Oxford Circus, it’s an junction that forms a ring shape. Though funnily enough, the original roundabout shape was lost long ago and now it’s more of a square.
One of our favourites, Charles Dickens described Piccadilly as, “Piccadilly, the great thoroughfare leading from the Haymarket and Regent Street westward to Hyde Park Corner, is the nearest approach to the Parisian boulevard of which London can boast.” This was in 1879, in Dickens’s Dictionary of London, before London cabs and blaring tuk-tuks ruled the road.
Today, the spot is best known for its massive LED screens, ever twinkling lights and the Shaftesbury Memorial Fountain. The fountain is widely known for its statue of Eros. But that statue actually depicts Eros’ brother Anteros, the angel of selfless love.
Piccadilly Circus is the gateway to some of the city’s most iconic streets: Regent Street, Haymarket, Shaftesbury Avenue, Coventry Street and Piccadilly itself. And it’s a meeting point for just about everyone in central London.

Yes, it’s exceedingly obvious. But the giant screens are London’s answer to Times Square in New York. It’s perfect for that classic “I’m in London!” photo. These lights have been sparkling away in Piccadilly Circus since 1923.
Tucked right into Piccadilly Circus itself, this stunning Victorian theatre has been delighting audiences since 1874.
One of London’s most elegant shopping streets, it’s packed with high-end designer boutiques, high street brands and flagship stores. Remember to look up and take in the details of the sweeping, curved architecture.
Just a 5-minute walk away, Leicester Square is home to cinemas, street performers and famous film premieres. Look out for statues of much-loved film characters from Harry Potter to Mary Poppins, Mr Bean to Paddington. Oh, and the world’s largest Lego store is here too.
Behind Piccadilly’s lights lies Soho. There’s a buzz here 24/7. Once notorious for its red-light antics, it’s now brimming with quirky bars and cafés, independent shops and legendary nightlife.
Discover centuries of world-class art exhibitions from the likes of Turner, Hockney and Michelangelo in the grand 18th-century setting of Burlington House.
Only a short stroll down Haymarket, Trafalgar Square boasts fountains, statues and the iconic Nelson’s Column. The National Gallery and National Portrait Gallery are well worth a visit for an art fix too.
Shaftesbury Avenue is West End theatreland central, with musicals, plays and comedies running every night. Theatre tickets are best booked in advance, although you can sometimes get bargains on the day too.
It’s easy to get swept away by the rushing crowds leaving the Piccadilly Line. But the Linear Clock at the tube station is worth pausing for. It shows times in various global cities and dates back to the 1920s. It’s beautifully designed and, if you listen carefully, you’ll hear its soft tick tock too.
Whether it’s cocktails in Soho, late-night shopping, a delectable dinner date or soaking in the glow of the lights, Piccadilly Circus truly comes alive after dark. That’s when its renowned lights look most special too.

“Bar Italia in Soho” by SomeDriftwood is licensed under CC BY-SA 3.0.
You’re absolutely spoilt for choice of dining destinations in the West End. But there are a few that stand out for different reasons.
If you’re looking for American fare, the Hard Rock Cafe is hard to beat. It’s right in the heart of Piccadilly Circus and you can admire all sorts of rock and roll memorabilia while you eat.
Colourful, vibrant and full of Eastern flavours, Chinatown is a short walk from Piccadilly Circus. With around 70 or 80 restaurants featuring diverse East and South East Asian cuisines, it’s the perfect place to enjoy some dim sum or delicious noodles.
Grab a coffee at Bar Italia in Soho and while away the hours people watching. The cafe-bar is an absolute institution, day and night.
If you’re after something a little more refined, you must take afternoon tea at Fortnum & Mason. The premier department store has been in existence since 1707. And if you’re after a real treat, handpick some very British delicacies in a traditional wicker hamper.
Absolutely. Even if you just swing by for 10 minutes, it’s one of those essential London sightseeing experiences. The atmosphere, the lights and the sheer sense of being in the middle of the action make it a must-visit destination.
About a 15-minute walk (or a 5-minute bus ride). Head down The Mall via Trafalgar Square for one of London’s most regal strolls. The nearest tube stations to Buckingham Palace either Hyde Park Corner or Green Park.
It’s around 10 minutes on foot via Regent Street. So you can shop you way along the street and then stop to take in the dazzling lights.
You can tick sights off a list. You can view the city from the London Eye or the top of a double decker bus. But the best way to truly get under this city’s skin, and really understand London, is on a walking tour with an expert guide who knows it inside out.
Don’t just see the sights, hear the tales behind them. St Paul’s Cathedral, Westminster Abbey, Tower of London, Tower Bridge, Big Ben, Covent Garden – we’ve got them covered, and more.
Join our London walking tours to truly discover this city.