London Walks connecting.
Story time. History time.
Guest appearance today. That paragon of guides, Richard IV. He of the cashmere voice. Yes, that’s right, the actor and Sherlock Holmes expert, Richard Burnip. Here to whisk us back to the London of 120 years ago. Take us back to an event that had all of London aquiver with excitement: the return of Sherlock Holmes. It’s a dance to the music of time in more ways than one. It takes us back. But it also takes us forward – whets the appetite to accompany Richard on one of his Sherlock Holmes walks. Be at his side – Dr Watson to his Sherlock Holmes – when he heads into late Victorian London. The game’s afoot!
You’ve been listening to This is London, the London Walks podcast. Emanating from www.walks.com – home of London Walks,
London’s signature walking tour company.
London’s local, time-honoured, fiercely independent, family-owned, just-the-right-size
walking tour company.
And as long as we’re at it,
London’s multi-award-winning walking tour company. Indeed, London’s only award-winning walking tour company.
And here’s the secret: London Walks is essentially run as a guides’ cooperative.
That’s the key to everything.
It’s the reason we’re able to attract and keep the best guides in London. You can get schlubbers to do this for £20 a walk. But you cannot get world-class guides – let alone accomplished professionals.
It’s not rocket science:
you get what you pay for.
And just as surely,
you also get what you don’t pay for.
Back in 1968 when we got started
we quickly came to a fork in the road. We had to answer a searching question:
Do we want to make the most money? Or do we want to be the best walking tour company in the world?
You want to make the most money you go the schlubbers route. You want to be the best walking tour company in the world
you do whatever you have to do
to attract and keep
the best guides in London –
you want them guiding for you,
not for somebody else.
the way we’re structured –
a guides’ cooperative –
is the key to the whole thing.
It’s the reason for all those awards, it’s the reason people who know go with London Walks, it’s the reason we’ve got a big following,
a lively, loyal, discerning following – quality attracts quality.
It’s the reason we’re able – uniquely – to front our walks with accomplished, in many cases
By way of example, Stewart Purvis, the former Editor
(and subsequently CEO) of Independent Television News.
And Lisa Honan, who had a distinguished career as a diplomat (Lisa was the Governor of St Helena, the island where Napoleon breathed his last and, some say, had his penis amputated –
Napoleon didn’t feel a thing – if thing’s the mot juste – he was dead.)
Stewart and Lisa –
both of them CBEs –
are just a couple of our headline acts.
Or take our Ripper Walk. It’s the creation of the world’s leading expert on Jack the Ripper, Donald Rumbelow, the author of the definitive book on the subject. Britain’s most distinguished crime historian, Donald is, in the words of The Jack the Ripper A to Z,“internationally recognised as the leading authority on Jack the Ripper.” Donald’s emeritus now but he’s still the guiding light on our Ripper Walk. He curates the walk. He trains up and mentors our Ripper Walk guides. Fields any and all questions they throw at him.
The London Walks All-Star team of guides includes a former London Mayor. It includes the former Chief Music Critic for the Evening Standard. It includes the Chair of the Association of Professional Tour Guides. And the former chair of the Guild of Guides.
It includes barristers, doctors, geologists, museum curators, archaeologists, historians,
criminal defence lawyers,
Royal Shakespeare Company actors,
a bevy of MVPs, Oscar winners (people who’ve won the big one, the Guide of the Year Award)…
well, you get the idea.
As that travel writer famously put it, “if this were a golf tournament,
every name on the Leader Board would be a London Walks guide.”
And as we put it: London Walks Guides make the new familiar
and the familiar new.
And on that agreeable note…
come then, let us go forward together on some great London Walks.
And that’s by way of saying, Good walking and Good Londoning one and all. See ya next time.