London calling.
London Walks connecting.
This… is London.
This is London Walks.
Streets ahead.
Story time. History time.
—————————————
And a very good morning to you. It’s October 2nd, 2024. And you’re going to like this: it’s Meet Your Guide Time again. This one’s beyond special. Coming up, an interview with the guide the august American travel magazine Travel & Leisure crowned “the world’s greatest guide” in its cover story a couple of years ago.
And that’s by way of introducing Karen. And at no little risk of belabouring the obvious, timing is everything. Karen’s talking to us today because of a major new project she and three other superstar guides are about to unveil. They’re called Friday Night Lates. They’re exclusive, small group, Friday evening tours of the British Museum and the National Portrait Gallery. They run every Friday evening – at 6 pm – in October and November. So for sure, amongst other matters, I got Karen to tell us a little bit about them. But by way of a trailer, I want to top up what Karen says with part of the blurb about the National Portrait Gallery, which is, let’s be honest, sort of a second fiddle to the British Museum. I say second fiddle because if museums were Greek Gods, the British Museum would be Zeus. No question about it: the BM is the world’s greatest museum. But Zeus is forever needing to look to his laurels. Because Olympus, where the Greek Gods hang out, has any number of characters who can give him a run for his money. And one of them is the National Portrait Gallery. I mean how do you resist a gallery tour about which we say,
A tour of the building that tells the story of Britain. Meet the monarchs, writers, artists, scientists and politicians who shaped our history. Hear stories of Tudor tyranny and invention, the genius heretic inventor of modern physics, the woman who fought doctors to introduce smallpox inoculation, the founder of British feminism and her daughter who wrote a defining book of Gothic fiction. Meet the men of iron who built the modern world, a woman who painted without hands, the woman who created the first computer programme, and hear about a head full of blood.
But that’s enough from me, let’s meet The World’s Greatest Guide.
[Karen interview follows]
You’ve been listening to This… is London, the London Walks podcast. Emanating from www.walks.com –
home of London Walks,
London’s signature
walking tour company.
London’s local, time-honoured, fiercely independent, family-owned, just-the-right-size
walking tour company.
And as long as we’re at it,
London’s multi-award-winning walking tour company. Indeed, London’s only award-winning walking tour company.
And here’s the secret: London Walks is essentially run as a guides’ cooperative.
That’s the key to everything.
It’s the reason we’re able to attract and keep the best guides in London. You can get schlubbers to do this for £20 a walk. But you cannot get world-class guides – let alone accomplished professionals.
It’s not rocket science:
you get what you pay for.
And just as surely,
you also get what you don’t pay for.
Back in 1968 when we got started
we quickly came to a fork in the road. We had to answer a searching question:
Do we want to make the most money? Or do we want to be the best walking tour company in the world?
You want to make the most money you go the schlubbers route. You want to be the best walking tour company in the world
you do whatever you have to do
to attract and keep
the best guides in London –
you want them guiding for you,
not for somebody else.
Bears repeating:
the way we’re structured –
a guides’ cooperative –
is the key to the whole thing.
It’s the reason for all those awards, it’s the reason people who know go with London Walks, it’s the reason we’ve got a big following,
a lively, loyal, discerning following – quality attracts quality.
It’s the reason we’re able – uniquely – to front our walks with accomplished, in many cases
distinguished professionals:
By way of example, Stewart Purvis, the former Editor
(and subsequently CEO) of Independent Television News.
And Lisa Honan, who had a distinguished career as a diplomat (Lisa was the Governor of St Helena, the island where Napoleon breathed his last and, some say, had his penis amputated –
Napoleon didn’t feel a thing – if thing’s the mot juste – he was dead.)
Stewart and Lisa –
both of them CBEs –
are just a couple of our headline acts.
Or take our Ripper Walk. It’s the creation of the world’s leading expert on Jack the Ripper, Donald Rumbelow, the author of the definitive book on the subject. Britain’s most distinguished crime historian, Donald is, in the words of The Jack the Ripper A to Z,“internationally recognised as the leading authority on Jack the Ripper.” Donald’s emeritus now but he’s still the guiding light on our Ripper Walk. He curates the walk. He trains up and mentors our Ripper Walk guides. Fields any and all questions they throw at him.
The London Walks Aristocracy of Talent – its All-Star team of guides – includes a former London Mayor. It includes the former Chief Music Critic for the Evening Standard. It includes the Chair of the Association of Professional Tour Guides. And the former chair of the Guild of Guides.
It includes barristers, doctors, geologists, museum curators, a former Museum of London archaeologist, historians,
university professors (one of them a distinguished Cambridge University paleontologist); it includes
criminal defence lawyers,
Royal Shakespeare Company and National Theatre actors,
a bevy of MVPs, Oscar winners (people who’ve won the big one, the Guide of the Year Award)…
well, you get the idea.
As that travel writer famously put it, “if this were a golf tournament,
every name on the Leader Board would be a London Walks guide.”
And as we put it: London Walks Guides make the new familiar
and the familiar new.
And on that agreeable note…
come then, let us go forward together on some great London Walks.
And that’s by way of saying, Good walking and Good Londoning
one and all. See ya next time.