This excursion will be back soon. In the meantime we’d be happy to organise a private tour for you. Please contact us on 020 7624 3978 | [email protected] to make a booking.

The Seven Dials Pub Walk

Tottenham Court Road underground station, London (exit 1)

Guided by Adam

Short version: There's been a cover-up. Welcome to the hidden West End. Welcome to Gin City, Seven Deadly Dials, the Slum of Slums.

Long version: Someone doesn’t want us to know what once went on here in this, the most obscure triangle of central London. The tempestuous history of a London quarter that stretches back beyond the Plantagenets has been buried under a welter of anonymous Victoriana and scorched earth brutalism. What we want to know is: why?

To find out we must fall between the cracks of bureaucracy, between polite borough boundaries of modern Camden, Westminster and Holborn, Down there we will root around beneath theatres playing jolly musicals, behind the bars with their cocktails and doormen. We will end up knee-deep in poisoned gin and prostitution. We’ll rub shoulders with murderers and executioners. We’ll dig around that most lethal ground – the plague pit.

We’ve called it The Seven Dials. On the map it’s called St Giles. St Giles is the patron saint of lepers. Lepers and outcasts.

I (Adam) walked the route the other day and something odd hit me: no statues. Not a one. Odd, that, on a London Walk. Usually we end up with a list of the great and the good to rival the cast list of a blockbuster movie. Here, we compile a roster of the wild and the wicked. Not the sort that end up commemorated in bronze.

And to further read yourself in (gird your loins up), try this. And this

And, yes, there are pubs. Not that you will have had to ask. 


It all comes down to the guiding. If you're not assessing you're guessing – buying a pig in a poke.


Don't just take it from us.